Damn Good
Digital Marketing
We help great CPG brands grow online and in-store with damn good digital marketing. We specialize in creating and executing tailored strategies that include content creation, DTC paid ads, digital retail marketing, Instacart & Criteo management, email & SMS campaigns, social marketing, landing pages, and influencer marketing.
11.3K SOCIAL ENGAGEMENTS
On social specifically, we partnered with top tier Costco influencers like @CleanKitchenNutrition, sent a heavy volume of in-kind products to brand advocates, and had a 2-month organic content strategy to support the launch and drive brand awareness with core audiences during this big brand moment.
500 OPT INS IN ONE MONTH
We launched 3 variations of Ourcart offers with small test budgets to find the winning formula - $7 off retail price. Once we had statistically relevant data, we rolled the $7 off offer out to nationwide WFM targeting and saw a 50% redemption conversion performance.
3.7x AVG ROAS ACROSS GOOGLE
LesserEvil had been running paid ads with several different partners but had not seen the results on the backend to justify the spend. Their ask was to turn the ship around and run more profitable campaigns on Google and Paid Social.
Our first order of business was to trim the fat on the historical campaigns and begin isolating the winners and losers. After identifying areas of opportunity, we layered in different campaign types to increase monthly spend at profitable rate to grow LesserEvil’s DTC sales.
BEST BFCM IN COMPANY HISTORY
We first audited their ad accounts to find the most efficient channels and implemented our test & learn framework. By leveraging a mixture of “always on” campaigns and promotions, Taza was able to increase their DTC momentum and see a huge increase on return on paid ads including 67% YoY growth during Black Friday/Cyber Monday.
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